How to Boost Restaurant Sales Using Smart Technology
In today's competitive market, restaurants need to be smarter than ever to increase sales. Technology isn't just about efficiency; it's a powerful tool for driving revenue. Here’s how you can use platforms like ScanOrderGo to give your sales a significant boost.
1. Upsell with Visuals and Variations
A picture is worth a thousand words—and a lot of extra revenue. Unlike text-only menus, digital menus allow you to showcase your dishes with vibrant, high-quality photos. When a customer sees a mouth-watering picture of your premium burger, they're more likely to order it.
Furthermore, digital menus make upselling effortless. With ScanOrderGo, you can easily configure "variations" (e.g., "Upgrade to a large for +$2.00") and "add-ons" (e.g., "Add bacon for +$1.50"). These prompts appear directly in the ordering flow, encouraging customers to customize and upgrade their meals, directly increasing the average check size.
2. Implement Dynamic Pricing and Specials
Running a happy hour or a lunch special? With a digital menu, you can schedule price changes automatically or highlight special items with a single click. There's no need for separate menus or explaining the promotion to every customer. This agility allows you to run targeted promotions to drive traffic during slow periods, boosting overall sales.
3. Speed Up Table Turnover
The equation is simple: faster table turnover equals more customers served per day. QR code ordering dramatically cuts down the time customers spend waiting to order and pay. When they can control the pace, they tend to order faster and leave sooner after their meal. This increased efficiency means you can seat more parties during your busiest hours, directly translating to higher revenue.
4. Leverage Data for Menu Engineering
Your menu is your most important sales tool. ScanOrderGo's analytics shows you which items are stars (high popularity, high profit) and which are puzzles (low popularity, high profit). Armed with this data, you can:
- Feature your stars: Place your most popular and profitable items in a "Specials" category.
- Rework your puzzles: Change the description or photo of a high-profit but low-selling item to make it more appealing.
- Eliminate your dogs: Remove items that are neither popular nor profitable to streamline your kitchen and reduce food waste.
5. Encourage Repeat Business with a Seamless Experience
A smooth, hassle-free ordering and payment process leaves a lasting positive impression. When customers know they can come to your restaurant for a great meal without the usual frustrations of waiting, they are far more likely to return. A great tech experience, combined with great food, is a powerful recipe for customer loyalty and repeat sales.