Menu Engineering: Using Data to Drive Profit
Michael Brown
Every item on your menu should be fighting for its spot. Using the Analytics Dashboard in ScanOrderGo, you can perform advanced menu engineering without being a data scientist.
The Four Quadrants
- Stars: High popularity, high profit. These are your winners.
- Plowhorses: High popularity, low profit. You need to raise the price or lower the portion cost.
- Puzzles: Low popularity, high profit. These need better photos or a better spot on the menu.
- Dogs: Low popularity, low profit. Use our AI restaurant menu scanner to replace these with something new immediately.
Seasonal Agility
Digital menus allow you to test new items without commitment. Launch a "Special" for a week, look at the data, and decide if it deserves a permanent spot. This level of agility is impossible with traditional print menus.